Description

No way without Facebook Conversion API/Server Side Tracking if you want to Retarget visitors on Facebook Ads.

I am ready to solve all problems of iSO 14 Update and Pixel issues as well as Facebook Shop and Catalogue.

Why do you need Facebook Conversion API for Shopify, WordPress, Wix, Squarespace?

Including present problem of iOS14+, Safari, Firefox, Mozilla, and Ad Blocker we are going to be prohibited for Browser Data Tracking within a few months. You have to depend (100%) on Server Side Tracking to retarget your visitors.

FB Conversion API collects traffic events using a server and this data has been stored there, you can use that data whenever you need it. Some partner integrations are available to set up CAPI but they provide wrong data and it affects FB AI. So, in this case, we prefer Google Tag Manager (GTM) and a Server (Google Cloud, Stape.io) for Authentic data collection.

What I do:

I properly setup your Facebook Conversion API for

Shopify

WordPress

Wix

Squarespace

For enhance ecommerce tracking I can set CAPI to any PHP site if there are enabled data layer. So don't worry about iOS 14 update.

Note: Without complete data layer no Event Match Quality.

Requirements from user

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